Conversational Design, Demo Engineer

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the Role As a Conversational Design, Demo Engineer you will play a critical role in supporting pre-sales engagements through the design, analysis, and demonstration of Cresta’s AI capabilities. You’ll partner closely with Solution Engineers and Demo Engineering to craft compelling, high-quality conversational experiences that showcase Cresta’s value to prospective and existing customers.

Your work will focus on establishing clear business cases for net new and upsell opportunities, using conversation design and data-driven assessments to highlight measurable impact. You will leverage your understanding of different contact center verticals, such as financial services, insurance, telecommunications, retail and much more to tailor designs that resonate with each customer’s unique environment and goals.

This role requires close collaboration across Machine Learning, Product, Data Science, Customer Success, and Sales Engineering teams to ensure every customer-facing experience reflects the best of Cresta’s AI product suite.

Responsibilities:

• Collaborate closely with Solution Engineers and Demo Engineering to design and deliver high-impact, AI-driven demos, Proofs of Concept (POCs), and Conversation Assessments that clearly articulate Cresta’s value in real-world customer scenarios.

• Develop and generate high-quality synthetic conversations and AI model behaviors that realistically simulate customer interactions and bring priority use cases to life in pre-sales environments.

• Conduct in-depth Conversation Assessments and data analyses to uncover opportunity areas, quantify measurable impact, and build compelling business cases for net-new logo acquisition and upsell expansion.

• Continuously enhance demo environments by strengthening QA/QM frameworks, reporting layers, behavioral configurations, intent mining, metadata generation, and dashboard development to ensure accuracy, realism, and actionable insight.

• Design dashboards that tell a compelling business story. Be meticulous in defining metadata layers and required attributes to make demo environments feel authentic and industry-specific

• Pro in Establishing structured Gen AI frameworks for e.g. complaint detection, customer experience measurement, repeat call analysis, and other traditionally subjective evaluation areas using Generative AI best practices. Develop scalable methodologies that move beyond keyword-based logic toward AI-driven contextual understanding.

• Lead the design of QA automation frameworks that maximize projection and coverage through a combination of GenAI capabilities and advanced keyword features, reducing subjectivity while increasing consistency, accuracy, and scalability.

• Build cross-vertical expertise (e.g., insurance, banking, telecom, retail, hospitality) and adapt tone, workflows, and interaction strategies to reflect each industry’s operational nuances and KPIs.

• Strategize and desig...