Demo Engineer

About this roleAs Ashby’s first Demo Engineer, you’ll own the systems that make our demo environments reliable, current, and tailored — the infrastructure the entire go-to-market team leans on to show Ashby at its best. Today, AEs and SEs maintain and configure their own demo accounts by hand. That doesn’t scale: reps lose selling time, demos drift out of date, and every new product release widens the gap between what Ashby can do and what we can actually show live. Your job is to close that gap.

This is a net-new role. Right now, the work is split between ad hoc effort and a new set of disposable demo templates the Internal Platform team is building. You’ll own the layer on top of that foundation — customizing and extending those templates, generating realistic demo data, tailoring environments for specific verticals and new markets, and making sure every feature is demoable before it ships. You’ll sit within Solutions Engineering, reporting to the Global Head of Solutions Engineering, and partner closely with Internal Platform and Product teams.

Your work will be split roughly 70/30: about 70% owning, customizing, and extending the demo template system and the data and content inside it, and about 30% running demo readiness as a program — release readiness, documentation, and enablement so the GTM team always has current, credible demos to work with.

The best person for this job is genuinely hands-on technical — working with internal tools and configuration files, using APIs, and general data preparation — who gets energy from building leverage for a whole team rather than fixing one demo at a time.

You could be a great fit if:- 🛠 You’re comfortable working in JSON, calling REST / developer APIs, using AI tools, and scripting to configure and customize environments.

• 🏗 You’re a builder, not just an operator. You get energy from creating systems and tooling that make a whole team more effective over time.

• 🎥 You care deeply about demo quality. You understand what makes a product demo land, and you’re thoughtful about data realism and the narrative a demo needs to support.

• 🧠 You have strong product intuition and can learn a deeply configurable product quickly, understanding how the different pieces connect.

• 🔁 You have an iterative mindset. You like testing what works, refining over time, and improving based on what you learn from the field.

• 🧩 You’re a systems thinker who would rather standardize and automate than manually repeat the same setup.

• ⚡ You’re comfortable with ambiguity and enjoy a 0→1 role where the infrastructure is still being built around you.

• 🤝 You partner well cross-functionally — with Engineering and with GTM — and can translate their needs into reliable systems.

• 💙 You have empathy for the go-to-market teams you support and the Talent Acquisition space they sell into.

Bonus points for:- 📊 You’ve built demo environments, demo data, or sandbox/trial environments at a SaaS company before.

• 🧰 You’ve written automation scripts or tooling to generate data or configure environments at scale.

• 🎬 You’ve built and maintained a library of reusable, templated environments or assets that others relied on.

• 🤝 You have experience with HR tech, ATS workflows, or recruiting operations.

Examples of things you’ll work on:- 🧱 Own the scaled demo system — customize and extend the demo environment infrastructure to support the GTM team.

• 🗂 Generate realistic demo data — standardize and automate how demo environments are populated to eliminate manual setup.

• 🎯 Build vertical- and market-specific demos — create tailored content for target verticals and additional languages as we move upmarket and expand internationally.

• 🚦 Own demo readiness for new releases — make sure every feature is correctly configured and demoable in demo environments before it ships to GA.

• 🧪 Stand up trial and sandbox environments — create templated environments pro...