Growth Engineer

At Upside, we're an AI-centric consulting and engineering company. We build high-complexity digital products for organisations navigating genuine transformation, in healthcare, research, education, and adjacent institutional sectors, environments with distributed decision-making, long buying cycles, and problems that don't yet have a category name. We enter before budgets exist, before tools are selected, and often before the internal language for the problem has formed. We have ambitious growth goals and this role is one of the structural moves that makes that growth possible.

WHY THIS ROLE EXISTS?Our growth so far has mostly come through warm network and founder relationships. That model has limits. We're building a systematic commercial engine, a directed inbound system that puts our thinking in front of the right people at the right moment, generates warm conversations, and creates the conditions for our CGO to close.

As a Growth Engineer you will build and run it. This is a hybrid role: part systems-builder, part editorial mind - you build the commercial engine and supply the judgment that makes its output land with a CIO. Both halves are the job, neither is a side function. You'll work closely with the CGO, who owns positioning and senior relationships. You own the system and the execution. A builder role, not a support function.

WHAT YOU’LL OWN?We're describing outcomes here, not a task list. How you reach them is yours to design, that's the point of the role.

• A warm, qualified pipeline. A reliable flow of ready-to-engage conversations, handed to the CGO at the right moment.

You own how they're generated: mapping our ICP across target verticals, identifying named organisations and decision-makers, running directed, content-led outreach that opens conversations rather than chasing closes, and knowing exactly when, and how cleanly, to hand off.

• Upside's voice in its markets. The thinking that makes Upside known and credible to institutional buyers, and the public identity we hold in the verticals that matter most to our growth.

In practice: high-gravity content assets, case studies told as decision narratives, POV pieces on AI in institutional environments, field notes from client work, Upside's company LinkedIn presence, ghostwriting for the CGO and CTO, the commercial layer of the website, and a presence in the communities where our buyers live: associations, events, publications, innovation networks.

• The commercial engine itself. The AI-powered infrastructure that lets one person produce like a team.

Automated monitoring for ICP trigger events, leadership changes, AI mandates, funding, regulatory shifts. Enrichment workflows that turn a named-org list into researched, person-specific outreach at scale. A content-to-pipeline loop instrumented so every asset is tracked to the conversations it opens.

RequirementsThere's no perfect job title for this in the conventional market. You might be in B2B growth, demand generation, content-led marketing, or something adjacent. What matters is how you approach challenges: how you think and what you choose to build when the time is right..

To help you decide whether this role is for you, we’ve set out a set of requirements below:

• Commercial instinct. You understand the difference between broadcasting and directing , and you default to directing. You measure success in conversation quality and pipeline warmth, not activity volume.

• Editorial judgment, AI-native. You use AI as a writing multiplier, not a crutch. The tools draft; you supply the judgment, the editorial taste to know what's sharp versus merely fluent, what opens a CIO's door versus what fills a feed. You write well enough to recognise what works and fix what doesn't, and to direct AI to institution...