Integrated Campaign Marketing Manager

Intelligence Center X is Siemens' platform for the agentic enterprise

The next wave of enterprise software isn't about writing more code — it's about giving organizations the tools to combine trusted data, AI, and applications into systems that can reason and act on their own. Intelligence Center X delivers that today, through five capabilities — an Enterprise Knowledge Graph, AI/ML, agentic application development, orchestration, and governance — that together move enterprises from static software to intelligent, autonomous systems. For the customers we serve, that shift shows up in very concrete ways: engineers and data leaders who can finally find and trust the data buried across decades of enterprise systems; teams that go from idea to working application in days instead of quarters; and AI initiatives that move out of pilot purgatory and into production because the underlying data and governance can actually support them. Whether you're building this platform, proving its value to customers, or bringing it to market through our partner ecosystem, your work directly drives those outcomes for some of the most complex organizations in the world. This is one of the most ambitious enterprise AI platforms in the market — built on decades of deep domain expertise across industries as varied as manufacturing, banking, insurance, financial services, and healthcare, and already running in production at real scale for organizations with some of the most demanding data and compliance requirements in the world. If you want to work at the intersection of enterprise AI, knowledge graphs, and agentic applications — with real customers and real production stakes, across nearly every major industry — this is where that work is happening.

Job Description: Integrated Campaign Marketing Manager Overview We’re seeking an Integrated Campaign Marketing Manager to lead the strategy, planning, execution, and optimization of high-impact brand and marketing campaigns. This role sits at the intersection of campaign strategy, brand marketing, and digital activation, translating business and brand priorities into integrated campaigns that reach the right audiences across the right channels. The Campaign & Digital Marketing Manager will lead cross-functional campaign teams, develop audience and persona strategies, and directly shape paid digital programs across platforms including LinkedIn and Google. This person will also serve as a key partner to our media agencies and external vendors, ensuring that our investments, targeting strategies, creative approaches, and channel mix are continuously optimized against campaign objectives. Key Responsibilities Campaign Strategy & Leadership Own the strategy, planning, execution, and optimization of integrated brand-level marketing campaigns. Translate brand, business, and go-to-market priorities into compelling campaign strategies, audience journeys, and activation plans. Define campaign objectives, target audiences, personas, messaging priorities, channel strategies, KPIs, and measurement plans. Lead a cross-functional campaign team spanning Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, Marketing Operations, and other key stakeholders. Drive campaigns from initial brief and planning through activation, measurement, optimization, and retrospective. Ensure campaign activities connect into a cohesive audience journey rather than operating as individual channel tactics. Digital & Paid Media Strategy Develop the paid digital strategy that supports brand and integrated campaign objectives. Plan, launch, manage, and optimize campaigns across LinkedIn, Google Ads, and other relevant paid digital channels. Develop targeting strategies based on priority personas, audiences, accounts, funnel stages, geographies, and campaign objectives. Partner with creative and content teams to develop and test campaign assets, messaging, offers, and formats. Monitor campaign performance and continually...