Integrated Marketing Manager - LATAM

About the Team

OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity.

We bring together strategy and creativity across integrated campaigns, product launches, creators, social, partnerships and cultural experiences. Working with global and local cross-functional teams, we make AI’s everyday usefulness tangible and relevant to people across the region.

About the Role

We are looking for an experienced, hands-on Integrated Marketing Manager to lead consumer marketing programs across LATAM, with an immediate focus on Brazil and close collaboration across Spanish-speaking markets. This role is based in São Paulo, Brazil.

You will turn consumer insight and product understanding into a clear strategy, a compelling creative idea and an integrated plan that delivers measurable results. You should be as comfortable exploring an AI product and writing a brief as aligning global stakeholders, guiding creative development and driving execution. Your work will help people discover useful applications of ChatGPT and build confidence in new capabilities. This role is based in Brazil; São Paulo, hybrid model.

In this role, you will:

• Build consumer strategies from research, market signals and local cultural insight, identifying the audience, unmet need and behavior each program should influence.

• Translate product features, AI capabilities and real product behavior into clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations.

• Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social, creators, partnerships and experiences distinct, complementary roles.

• Adapt global launches and campaigns to local needs while protecting the core brand strategy; create locally originated ideas when the opportunity calls for them.

• Connect cultural relevance with practical product utility, helping both existing users and new audiences move from discovery to trial, broader usage and repeat engagement.

• Partner with creator, social and partnership teams to sustain product education between major launches and turn cultural moments into a consistent marketing presence.

• Partner with Product, Product Marketing, Growth, Brand, Creative, Production, Comms, Data and Regional teams to align priorities, messaging, channel plans and launch readiness, including when timelines change quickly.

• Define success and learning plans before launch, using relevant brand and behavioral metrics and experimentation where feasible.

• Manage campaign resources, agencies, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.

What you bring

• 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.

• Deep local market knowledge and an insight-first approach

• Strong product marketing expertise and genuine product curiosity. You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories.

• Strong strategic and creative judgment, connecting brand positioning, product value and distribution to a compelling central campaign idea.

• Understanding of the full consumer journey and how marketing contributes to awareness, acquisition, activation, adoption, engagement, retention or monetization, depending on the objective.

• Strong measurement and experimentation discipline, with the ability to distinguish activity and platform metrics from business impact and exp...