Market Research & Consumer Insights Business Partner

How will you make a difference to PMI? PMI is seeking a strategic, forward-thinking Market Research and Consumer Insights Business Partner who is passionate about turning data into powerful insights that drive meaningful business impact. In this senior-level role, you will serve as a trusted advisor to business leaders, uncovering emerging market trends, understanding consumer needs and behaviors, and identifying opportunities to shape the organization’s future. You’ll lead high-impact research initiatives, challenge conventional thinking, and translate complex findings into actionable strategies that influence key business decisions, fuel innovation, and support long-term growth. The ideal candidate brings a strong strategic mindset, advanced analytical expertise, and the ability to influence and inspire stakeholders at all levels of the organization. You’ll work closely with executive and senior leadership, as well as marketing, product development, community, strategy, and growth teams, to ensure insights are not only aligned with business priorities but are actively shaping the decisions that move the organization forward. This is an exciting opportunity for a collaborative, insights-driven leader who thrives at the intersection of research, strategy, and business impact and is eager to make a lasting difference.

What you’ll bring to the role:Lead upfront problem framing with stakeholders to translate business questions into clear, decision-oriented research objectives. Challenge assumptions and ensure research focuses on decisions, not just information needs. Lead the design and execution of advanced market research studies, including segmentation, conjoint analysis, pricing research, brand equity studies, and consumer satisfaction research. Develop research frameworks and methodologies tailored to the business’s strategic objectives, ensuring that insights are actionable and relevant. Oversee external research agencies and vendors to ensure the quality and reliability of research deliverables. Synthesize insights from various data sources, including primary research, secondary data, and market trends, to build a comprehensive understanding of the market landscape. Translate complex research findings into strategic recommendations that influence product development, marketing strategies, and business growth initiatives. Act as a trusted advisor to senior leadership, providing insight and guidance on consumer trends, market opportunities, and competitive positioning. Conduct in-depth market research to identify emerging trends, competitive shifts, and new market opportunities. Leverage emerging analytics tools, automation, and GenAI where appropriate to accelerate insight generation and storytelling. Maintain up-to-date knowledge of market conditions, competitors, and industry developments to inform strategic planning and decision-making. Work closely with marketing, product, and sales teams to align consumer insights with brand strategies, product innovation, and go-to-market plans. Lead workshops and brainstorming sessions to integrate consumer insights into product development and marketing campaigns. Foster a culture of data-driven decision-making across the organization by promoting the value of insights in strategic planning. Develop strong relationships with internal and external stakeholders, including executive leaders, product managers, and external partners. Present research findings and strategic recommendations to senior leadership and other key stakeholders, ensuring clear understanding and buy-in. Serve as the point of contact for high-impact research initiatives and strategic consulting. Serves as the primary insights partner for assigned functions, escalating enterprise-wide or cross-portfolio issues to the Director as needed. Mentor and guide junior researchers and analysts, providing support in research design, data analysis, and professional growth.

Role Qualifications:Bachelor’s degree in market rese...