Marketing Associate

Marketing Operations Associate – Salesforce, CRM & List BuildingPosition Type: Full-Time, Remote

Working Hours: U.S. Central Time (CST)

About the RoleAt Pavago, one of our clients is hiring a Marketing Operations Associate to support CRM management, marketing data, prospect list building, campaign operations, reporting, and workflow optimization.

This is a hands-on, execution-focused role for someone who enjoys working behind the scenes to keep marketing systems clean, accurate, organized, and scalable.

You’ll work closely with the VP of Marketing and support day-to-day operations across Salesforce, marketing automation platforms, prospecting tools, campaign reporting, and data management.

The ideal candidate is highly detail-oriented, comfortable working with large amounts of CRM data, and capable of turning messy marketing processes into reliable, repeatable workflows.

What You’ll OwnSalesforce CRM & Marketing Data ManagementMaintain the accuracy and reliability of marketing data inside Salesforce CRM.

You’ll:

• Audit, clean, and standardize CRM records.

• Maintain accurate lead and contact information.

• Identify and merge or resolve duplicate records.

• Standardize fields and data formatting.

• Maintain campaign attribution and source data.

• Segment records based on marketing and campaign requirements.

• Monitor CRM hygiene and proactively identify data quality issues.

• Ensure marketing data is clean and ready for campaign execution.

• Support accurate reporting across marketing and sales systems.

Prospect List Building & Data EnrichmentBuild targeted B2B prospect lists using tools such as:

• ZoomInfo

• Apollo

• LinkedIn

• Similar prospecting and data-enrichment platforms

You’ll:

• Research companies and decision-makers.

• Build lists based on Ideal Customer Profile criteria.

• Validate and enrich prospect information.

• Segment prospects by:

• Industry

• Job title

• Geography

• Company size

• Campaign criteria

• Remove duplicates and inaccurate records.

• Prepare clean, campaign-ready lists.

• Support outbound marketing and lead generation initiatives.

Marketing Automation & Campaign OperationsSupport campaign execution across platforms such as:

• Salesforce

• Pardot / Marketing Cloud Account Engagement

• HubSpot

• Similar marketing automation systems

Responsibilities include:

• Supporting email campaign setup and execution.

• Building and maintaining audience segments.

• Assisting with nurture workflows.

• Maintaining campaign tracking.

• Ensuring proper tagging and attribution.

• Performing pre-launch data and campaign checks.

• Monitoring campaign operations for errors or inconsistencies.

• Supporting accurate handoffs between marketing and sales.

Reporting & Marketing Analytics

• Maintain marketing dashboards and reporting systems.

• Track campaign and lead generation activity.

• Validate reporting data for accuracy.

• Identify inconsistencies between CRM and marketing platforms.

• Support campaign attribution reporting.

• Prepare recurring marketing performance reports.

• Help leadership maintain visibility into campaign and pipeline activity.

• Improve reporting processes as marketing operations scale.

Marketing Operations & Process Improvement

• Document marketing processes, workflows, and SOPs.

• Identify repetitive or inefficient processes.

• Recommend improvements to marketing workflows.

• Help standardize recurring operational tasks.

• Maintain clear documentation for campaign setup and execution.

• Support automation opportunities where appropriate.

• Help create scalable systems that reduce manual work and improve accuracy.

SEO & Website SupportProvide basic operational support for website and SEO initiatives, including:

• Website audits

• Metadata updates

• Keyword implementation

• Internal linking

• Content updates

• Basic CMS maintena...