Media Manager, Marketplace

At Ancient Nutrition, we have a clear goal: harness history’s most powerful superfoods and provide them in forms that are easy to include in a modern lifestyle. We create industry-leading supplements like collagen, protein, multivitamins, probiotics and more, all designed to transform health and fill nutritional gaps.

But who we are goes beyond supplements. We embrace our responsibility to our planet by leading the revolution of regenerative agriculture. We’re dedicated to forward-thinking methods that foster richer soil, cleaner air, and, ultimately, healthier ingredients.

And we couldn’t do any of that without incredible people.

We are looking for a senior, data-driven, strategic, and hands-onAmazon & Walmart Ads Managerto own both the growth strategy and day-to-day execution of advertising initiatives across Amazon and Walmart's retail media platforms. This role is critical to scaling our collagen product line, expanding overall brand presence, and turning sales goals into smart media investment acrossAmazon Sponsored Products, Sponsored Brands, Sponsored Display, DSPandWalmart Connectcampaigns.

As the in-house expert for Amazon and Walmart advertising, you will partner cross-functionally with performance marketing, creative, and e-commerce teams to develop high-performing strategies, operate directly in the platforms, manage budget pacing and spend allocation, and deliver measurable sales growth and ROI.The right person must be hands-on-keyboard while also making senior-level decisions about budget, spend, and how advertising investment should drive marketplace sales.

What You’ll Be Doing: Campaign Strategy & Execution

• Own the retail media growth strategy for Amazon and Walmart, translating sales targets into spend plans, budget pacing, campaign priorities, and SKU-level investment decisions.

• Manage sales and advertising spend together: know when to push spend to capture demand, ranking momentum, promotional windows, or share-of-voice opportunities, and when to pull back or reallocate to protect profitability.

• Operate hands-on in Amazon Ads Console, Amazon DSP, Walmart Connect, and related tools while setting the strategic roadmap, test agenda, and investment recommendations for leadership.

• Own end-to-end management ofAmazonad campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• LeadWalmart Connectadvertising, including Sponsored Products, Sponsored Brands, and Display campaigns.

• Develop media strategies and test plans tailored to drive awareness, traffic, conversions, profitable sales growth, and marketplace share across multiple product lines on both platforms.

• Establish and optimize full-funnel campaign structures to maximize performance and efficiency.

• Oversee and execute buys across select smaller retail media placements, includingiHerb Sponsored Product adsmanaged through Amazon andThrive/Instacart ads, ensuring appropriate budget pacing, performance monitoring, and optimization within the broader marketplace media strategy

Performance Analysis & Optimization

• Monitor key metrics including ACOS, ROAS, TACoS, CTR, and conversion rates for both Amazon and Walmart to identify optimization opportunities.

• Analyze the relationship between ad investment and total marketplace sales, including TACoS, organic rank impact, incrementality, margin, inventory position, and category/share trends.

• Implement data-backed A/B tests (e.g., bid strategies, targeting types, creatives) and iterate based on results.

• Create weekly/monthly reporting dashboards and actionable insights for internal stakeholders covering both retail media channels.

• Deliver forward-looking recommendations on budget increases, decreases, and reallocations based on sales goals, efficiency, seasonality, promotions, inventory, and margin.

• Build clear narratives around performance so leadership understands where spend is c...