Paid Search Manager (B2B)

The Role

We're seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration.

The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

You Will Be

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs

• Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results

• Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms

• Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals

• Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders

• Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies

• Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs

• Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices

• Participating in client meetings, performance reviews, and presentations while building strong client relationships

• Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

You Must Have

• 1.5-3 years of experience managing paid search campaigns within an agency environment

• Experience supporting B2B paid search programs across enterprise or mid-market clients preferred

• Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus

• Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization

• Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities

• Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients

• Strong verbal and written communication skills with experience participating in client-facing conversations

• Excellent organizational skills with the ability to manage multiple priorities across several client accounts

• Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment

• Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP

Nice to Have

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred

• Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement

• Experience managing offline conversion tracking and lead quality optimization

• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies

• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

What We Offer At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work...