Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | RemotePosition Type: Full-Time, Remote

Working Hours: U.S. Client Business Hours

About the RoleAt Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products.

This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth.

As the first GTM hire, you’ll have significant ownership across:

• Product positioning & messaging

• SaaS product launches

• Beta user acquisition

• Demand generation

• Growth experimentation

• Customer onboarding

• Outbound outreach

• Launch campaigns

• GTM systems & playbooks

This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.

You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.

What You’ll OwnSaaS Go-to-Market Strategy & Product LaunchOwn the end-to-end GTM strategy for multiple SaaS products.

• Develop comprehensive product launch plans

• Define:

• Target audiences

• Ideal Customer Profiles (ICPs)

• Positioning

• Messaging

• Acquisition channels

• Onboarding journeys

• Take products from pre-launch through launch and post-launch optimization

• Coordinate launch timelines, campaigns, and stakeholders

• Continuously improve GTM strategy using customer feedback and performance data

• Apply lessons from Product A to make Product B’s launch faster and more effective

Beta User Acquisition & Early GrowthBuild the initial user base required to validate and improve the products.

• Identify and recruit high-quality beta users

• Execute outreach through:

• LinkedIn

• Cold email

• Online communities

• Partnerships

• Founder networks

• Build relationships with early adopters

• Collect structured product and market feedback

• Develop systems for:

• Beta onboarding

• Activation

• Engagement

• Retention

• Identify early advocates and potential growth opportunities

Positioning, Messaging & Product MarketingDevelop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.

• Create differentiated product positioning

• Develop messaging frameworks around:

• Customer pain points

• Use cases

• Value propositions

• Competitive differentiation

• Test messaging with prospective and existing users

• Refine positioning based on market response

• Maintain consistent messaging across marketing and customer-facing channels

Launch Campaigns & Demand GenerationBuild and execute campaigns that generate awareness, users, and early demand.

Create and manage:

• Landing pages

• Product launch campaigns

• Waitlists

• Email sequences

• Product announcements

• Onboarding flows

• Demand generation campaigns

Personally write and optimize:

• Landing page copy

• Email copy

• Outreach messaging

• Product messaging

• User onboarding communications

Test acquisition channels and double down on what produces meaningful traction.

Growth Experimentation & Optimization

• Develop rapid growth experiments across acquisition and activation

• Test:

• Messaging

• Channels

• Offers

• Landing pages

• Onboarding experiences

• Outreach strategies

• Analyze customer behavior and campaign performance

• Identify bottlenecks across the user journey

• Turn findings into actionable growth experiments

• Prioritize speed of learning and iteration

GTM Systems, Processes & DocumentationTurn successful experiments into repeatable systems.

• Document:

• Launch strategies

• Messaging tests

• Acquisition learnings

• Customer feedback

• Campaign performance

• Growt...