Product Marketing Lead

About Us:

Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.

We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.

About the Role

We are looking for a detail-oriented Product Marketing Manager to own product marketing for Datacor’s current and upcoming ERP platforms, including the integrated MES, WMS, and CRM offerings built on them. You’ll build and deliver the positioning, messaging, content, and campaign materials that sell the ERP as a connected platform, making the case for native applications over standalone point solutions, for both new prospects and our existing customer base. As our portfolio grows, you’ll also contribute to go-to-market efforts for our AI products.

You’ll partner closely with VP Marketing, Product Management, Sales, and Demand Generation to turn product capability into clear, differentiated messaging that goes directly into market. This is a hands-on individual contributor role for someone who enjoys producing high-quality work directly, can explain complex functionality in terms process manufacturers care about, and wants to grow their scope over time.

Key Responsibilities

Go-to-Market Execution ERP Portfolio

Build and execute go-to-market plans for launches, releases, and updates across current and upcoming ERP platforms and their integrated MES, WMS, and CRM solutions.

Write and produce launch materials including product copy, webinar content, email campaign copy, sales-facing launch decks, product videos, supporting social content, and more.

Maintain clear, differentiated messaging across current and upcoming offerings to ensure customers and prospects understand what's current, what's available, and what's ahead.

Plan and execute content for webinars and user meetings, including agenda planning, presentation development and on-stage or on-camera delivery of product-focused sessions.

Contribute messaging and content to AI product launches as the portfolio evolves.

Demand Generation Partnership & Customer Marketing

Build messaging and content for solution adoption and expansion within the ERP customer base, including migration, upsell, and attach campaigns, while your campaign manager counterpart owns build, scheduling, and execution.

Work directly with Demand Generation to translate messaging and positioning into the campaign planning — providing theme, content, copy, and product direction they can put directly into market.

Meet regularly with your campaign manager counterpart to review what's resonating in market and adjust messaging and content accordingly.

Provide input on customer segmentation and lifecycle messaging so campaigns reflect where a customer sits in their journey with Datacor, from new-logo to renewal to expansion.

Positioning, Messaging & Content

Develop positioning and messaging for the ERP platform and its integrated MES, WMS, and CRM solutions, clearly distinguishing current capability from roadmap and articulating the advantages of a unified platform over best-of-breed alternatives.

Write and produce content for the ERP platform and its integrated solutions, including sales sheets, product web copy, blog content, customer stories, explainer videos, pitch decks, and competitive comparisons.

Ensure messaging consistency and brand compliance across all ERP-related content,...