Scaled Programs Lead, SMB Ads

About the Team

OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.

The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.

About the Role

We are looking for a Scaled Programs Lead to build and scale global programs that engage SMB-focused agencies and other partners helping small and medium-sized businesses grow.

This is a zero-to-one opportunity to shape how these audiences discover, understand and adopt OpenAI’s advertising solutions. You will develop programs that build awareness, recruit participants, strengthen their capabilities and help them bring the advertising opportunity to their SMB customers.

Your remit will span audience segmentation, recruitment campaigns, education, certification, incentives and co-marketing. You will design and launch new programs, validate their impact and scale the approaches that deliver meaningful results.

Working across Marketing, Partnerships, Sales, Product and Operations, you will combine strategic judgment with hands-on execution. As the programs grow, you will build and lead a team to expand them globally.

In This Role, You Will

• Set the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.

• Build awareness and recruit qualified participants through campaigns and outreach that demonstrate the value of OpenAI’s advertising solutions.

• Segment agencies and partners by capabilities, needs, and growth potential. Design program tiers, incentives, and benefits that support their success.

• Develop education, training, webinars, certification, badging, and content that help participants serve SMB advertisers effectively.

• Launch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMB audiences through participating agencies and partners.

• Pilot programs and measure participation, activation, advertiser growth, and economics. Scale effective approaches and refine or retire underperforming programs.

• Lead cross-functional delivery and adapt programs across markets. Build the team and operating capabilities needed for global scale.

You Might Thrive in This Role If You

• Demonstrate success building and scaling programs for SMB-focused agencies or other partners serving small businesses.

• Set program strategy using audience segmentation, customer insight, and commercial analysis.

• Bring experience developing participant recruitment, education, enablement, or co-marketing programs.

• Translate program goals into pilots, measurable outcomes, and repeatable approaches that scale.

• Lead cross-functional initiatives with marketing, sales, partnerships, product, and operations teams.

• Adapt programs across markets while balancing global consistency with local needs.

• Combine hands-on program building with the ability to hire, develop, and lead a team.

Preferred Qualifications

• Experience building agency or partner programs for digital advertising platforms serving SMBs.

• Track record launching programs that drive advertiser acquisition, activation, retention, or investment.

• Experience designing partner tiers, certifications, incentives, and benefits.

• Success developing scalable co-marketing campaigns, education programs, and partner toolkits.

• Experience using program economics and experimentation to guide investment and growth.

• Experi...