Senior Digital Marketing Specialist

About the Role We are seeking a proactive and experienced Senior Digital Marketing Specialist to take ownership of a broad range of digital marketing initiatives within the cybersecurity sector. This role is ideal for an autonomous marketer who combines strategic thinking with hands-on execution. You will identify opportunities, solve problems independently, and provide commercially focused recommendations to leadership while driving brand awareness, lead generation, and business growth. You will join a small, agile team where initiative, accountability, adaptability, and measurable outcomes are highly valued. About the Client You will be working with an established Australian cybersecurity business that helps organisations identify, implement, and manage cybersecurity solutions suited to their needs. As the organisation continues to evolve, it is strengthening its digital marketing capability to support brand growth, lead generation, and broader commercial objectives. The environment is fast-paced and collaborative, with a strong emphasis on autonomy, continuous improvement, and the effective use of AI within modern marketing workflows. Ideal Profile Essential Experience Minimum 5 years of experience in digital marketing or marketing management Proven ability to independently manage marketing initiatives with minimal supervision Strong content marketing and copywriting capabilities Hands-on website management experience Experience using HubSpot CRM and marketing automation Demonstrated experience planning and managing digital campaigns Experience analysing campaign performance and identifying optimisation opportunities Strong understanding of customer journeys, lead generation, and lead qualification Excellent written and verbal English communication skills Technical Skills HubSpot Figma Claude AI and other AI-powered marketing tools Google Workspace Website CMS platforms Marketing analytics platforms Experience integrating AI into marketing workflows will be highly regarded Professional Attributes Highly proactive, organised, and accountable Self-motivated and comfortable working independently Curious and commercially minded Confident in making recommendations and asking questions Strong critical thinking and problem-solving abilities Solution-oriented and adaptable in a changing environment Receptive to constructive feedback and committed to continuous improvement Focused on achieving strong business outcomes Responsibilities Digital Marketing & Website Management Manage and continuously improve the company website Create, update, and publish engaging website content Develop landing pages and campaign-specific pages Optimise website performance and user experience Maintain consistency across marketing content and brand standards Content Creation Develop high-quality written and visual marketing content Create downloadable lead magnets and gated resources Produce blogs, case studies, whitepapers, and marketing collateral Design graphics and digital assets using Figma and AI-assisted workflows Repurpose content effectively across multiple marketing channels Marketing Automation & CRM Manage marketing activities within HubSpot Build and maintain lead capture workflows Ensure gated content and lead capture processes integrate effectively with HubSpot Develop and maintain lead scoring processes Collaborate with sales to ensure marketing-generated leads are appropriately qualified Support campaign reporting, analysis, and optimisation Campaign Management Plan and execute digital marketing campaigns Monitor campaign performance and analyse marketing data Recommend improvements based on performance insights Support SEO and website optimisation initiatives Webinar & Event Coordination Coordinate online webinars from planning through delivery Manage registrations and attendee communications Prepare presentation and supporting marketing assets Support presenters during live webinar delivery AI-Driven Marketing Leverage AI tools to imp...