Director of Analytics

About Mass Culture

Mass Culture is a growth media agency. We help mission-driven scale-ups connect brand and performance so they grow faster, more profitably, and with purpose.

About the Role Mass Culture's model depends on one discipline: knowing what's actually working, and why. The Director of Analytics owns that discipline agency-wide. You will build the measurement infrastructure, attribution models, and reporting standards that turn campaign data into business decisions, for every client, across every channel.

This is not a dashboarding role. Clients and leadership come to you for the answer behind the numbers: what's driving growth, what's wasting budget, and what to do next. You will set the analytical standard the entire agency works toward, and make sure every team is making decisions on real signals instead of noise.

It is also the role that makes our thesis defensible. We believe brand drives conversion, not the other way around, and we work alongside Brains, a world-class branding agency. Believing that is easy. Proving it is your job. Incrementality tests, geo experiments, holdouts, and media mix modeling are how brand investment earns its budget instead of asking for it on faith.

Responsibilities Measurement Strategy & Infrastructure

• Own agency-wide measurement architecture: attribution models, incrementality testing frameworks, and reporting standards used across every client account.

• Build the tracking, tagging, and data infrastructure that makes cross-channel measurement reliable, and audit it regularly for gaps.

●Own the metric dictionary: one documented definition for every metric we report, with its source, its owner, and its known caveats.

●Define what measurement maturity looks like at each stage of a client relationship, and move every account up that ladder deliberately.

• Set the standard for what good measurement looks like at Mass Culture, and hold every team accountable to it.

Data Narrative & Decision Quality

• Own the standing narrative for each account: one continuous arc of what we believed, what we tested, what we learned, and what changed.

• Hold every number we ship to one standard: what happened, why, what it means for the business, what we are doing about it, and what we need from the client.

• State confidence explicitly. Separate signal from noise, and say plainly when a movement is not yet a result.

• Name what would have to be true for a recommendation to be wrong, and what evidence would change our mind. We kill our own conclusions before a client has to.

• Make findings survive translation. The same insight has to hold up for a channel specialist, an account strategist, and a founder or CFO, without quietly changing meaning on the way up.

• Guard the line between narrative and spin. A good story that runs ahead of the evidence is a failure of this role, not a win.

• Set and teach the house standard for how Mass Culture writes about data, and coach analysts and strategists to write to it.

Insight & Business Impact

• Proactively turn raw performance data into clear, decision-ready insight: what's driving revenue and margin, what's not working, and what to test next.

• Partner with Account Strategists and media channel leads to connect channel-level data to client business outcomes.

• Lead the analytical narrative in QBRs and strategic reviews, presenting findings directly to senior client stakeholders.

• Contribute measurement expertise to new business pitches and client onboarding.

Testing & Experimentation

• Partner with strategy to design and run incrementality tests, holdout studies, geo experiments, and media mix experiments that validate, or kill, strategic assumptions.

• Build and m...