Director of Field Marketing

LawVu is the AI-native operating system for in-house legal - the foundational layer that powers the entire legal function. Our intelligent platform connects legal intake, matters, contracts, spend, and reporting in one connected workspace, enabling legal teams to work smarter, move faster, and deliver measurable business value.

Trusted by leading organizations including Discord, Employment Hero, Etsy, and many more, LawVu is helping legal teams transform from reactive service providers into strategic business partners.

Founded in New Zealand, LawVu is a fast-growing global software company with customers and employees across North America, Europe, Australia, and New Zealand. Backed by leading venture capital firms, including Insight Partners and Airtree Ventures, we're creating a new category of LegalOS software purpose-built for modern in-house legal teams.

This is a hands-on, strategic role at the intersection of marketing and sales, with the opportunity to shape the future of field marketing across the UK and Europe. As a new role, you’ll have real influence in defining how the region grows. You’ll partner closely with our UK sales, advocacy and partnerships teams, as well as Global Marketing, to plan and execute high-impact programs designed to influence specific accounts, industries, buying groups and in-house communities. You will be a regional expert who is deeply connected to our prospects, customers, and market landscape so you can craft regional experiences that convert interest into opportunity.

Day to Day You Will 

• Develop and execute regional field marketing strategies that align to company goals, pipeline objectives and regional account priorities – in collaboration with Sales, Customer Experience, Advocacy and Partnerships teams.

• Analyze local market trends, customer insights, and competitive landscape to inform these regional marketing plans.

• Define and own the field marketing calendar for the UK and Europe.

• Develop and execute the regional field marketing strategy, owning the end-to-end planning and delivery of industry events, webinars, customer workshops, executive experiences, and community conferences and engagements.

• Represent LawVu as a regional field ambassador across industry events and community-led initiatives.

• Create personalized, high-impact campaigns tailored to specific industries, personas, and buying stages - using an account-based approach to influence decision-makers and accelerate opportunities.

• Leverage marketing technology and data to identify high-intent accounts, measure engagement, and continuously improve field marketing effectiveness.

• Collaborate with Global Marketing to ensure regional activity reflects the LawVu brand, values, and Global Marketing goals.

• Support the partnerships team with co-marketing activity for key regional channel partners.

• Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals.

Required Skills 

• Minimum of 10 years of hands-on experience in B2B SaaS organizations, especially those with a sales-heavy go-to-market strategy.

• Proven success in managing field marketing programs and relationships with enterprise sales organizations

• Embodies strong organizational skills, ability to anticipate the needs of sales

• Ability to maintain an optimistic, approachable, and self-starter attitude

• Partnered with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across the UK region

• Worked in cross-functional matrix structures, contributing to the execution of integrated campaigns or field marketing.

• Strong desire to execute, drive impact, and demonstrate urgency with projects big an...