Event & Field Marketing Manager – East / Central

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the Role We’re looking for an Event & Field Marketing Manager – East / Central to join Cresta’s Revenue Marketing team. This role owns strategy, execution, and performance across a high-volume portfolio of field marketing programs — from industry events and executive dinners to regional programs, roadshows, customer experiences, and partner activations.

This isn’t an events-for-events-sake role. Field Marketing is a meaningful pipeline channel at Cresta, and you’ll partner closely with Sales to determine where we invest, which accounts and audiences we target, and how programs contribute to pipeline creation and acceleration.

You’ll typically own 8–10+ programs per quarter and be responsible for taking them from initial strategy through execution, Sales follow-up, measurement, and optimization.

Location: This is a remote role supporting our East region. We strongly prefer candidates currently based on the U.S. East Coast, but are open to candidates in the Central U.S. who can easily support Eastern time zones and regional travel. This role requires approximately 20–30% travel, with heavier travel during peak event seasons.

Responsibilities

• Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.

• Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.

• Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.

• Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.

• Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.

• Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.

• Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.

• Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.

• Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.

• Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.

Qualifications

• 3–5+ years of B2B field marketing, regional marketing, e...