Events Manager, Event Technology and Registration

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team:

We build impactful experiences that drive awareness of Stripe, educate users and prospects on Stripe solutions, foster community, and deliver high quality leads to our sales team.

What you’ll do:

This role is responsible for leading the event registration strategy for the Corporate Events team, developing streamlined processes and tailored experiences for diverse attendee types. You will collaborate with cross-functional teams to ensure efficient execution of registration from planning through post-event analysis while maintaining compliance and aligning strategies across global markets. By analyzing data and preparing insights, you will inform decisions that maximize attendance and enhance the overall attendee experience. Additionally, you will manage the development of the event mobile app, ensuring it integrates seamlessly with the registration process and enhances attendee engagement. You will also contribute to compelling promotional materials and ensure communication consistency across all registration touchpoints. Reporting to the Stripe Sessions event lead, this position requires you to work autonomously and present well-prepared recommendations.

Responsibilities:

Strategy and concept development:

• Lead event registration for all events the Corporate Events team works on, including pricing models, simple and elegant attendee flows, and promotional tactics to maximize attendance and revenue where applicable.

• Design and document distinct registration experiences tailored to different attendee types, outlining flows, content requirements, email communications, calendar invites, nurture campaigns, and post-event follow-ups.

• Establish and document registration policies for each event based on historical data and event goals.

• Work with Demand Generation, Marketing Operations, and Product Marketing teams to analyze large data sets, identifying trends and insights to guide future event strategies.

• Collaborate with the Web Presence and Platform team to define the annual events web roadmap, assess available design and engineering resources, break down web projects into phases as needed, and create timelines that prioritize key deliverables.

• Collaborate with Copywriting and the Event lead to craft landing page copy for all promotional pages, ensuring that event themes, value propositions, and key information are prominently highlighted.

• Understand the Stripe writing style guide to craft clear communications for all transactional registration journeys. Collaborate with the Copywriting and Demand Generation teams to support additional messaging and reviews for event marketing emails.

• Understand the internal and vendor systems involved in the registration process to facilitate seamless data movement between each and support registration workflows.

• Collaborate with the Legal team to maintain compliance in registration forms, regularly reviewing and updating practices as regulations evolve.

• Collaborate with the Web Funnel teams to ensure registration form fields are consistent with the contact sales form and Salesforce data.

• Collaborate with security teams to adhere to established procedures for screening event registrants, and establish communication protocols to be utilized as needed.

• Define and implement a registration strategy for the event mobile app, ensuring a user-friendly interface and seamless integration with the overall registration pro...