Head of Marketing

About UsGlitch Productions is an independent animation studio based in Australia making original, long-form animated shows distributed on YouTube. Our channel has over 22 million subscribers, tens of millions of views per episode, and is still growing strong. Our studio is filled with incredibly talented and passionate artists determined to change the way animation is produced and treated in the industry.

One of our latest IPs, The Amazing Digital Circus, has amassed over 400 million views on its pilot alone, and we have a lot more still to come.

Role OverviewThe Head of Marketing will lead Glitch Productions' marketing function across our growing portfolio of original IP, including Murder Drones, The Amazing Digital Circus, Gaslight District, Knights of Guinevere, and many more to come.

Reporting to the Chief Marketing Officer, you will be responsible for translating Glitch's overall marketing strategy into a high-performing, scalable global marketing function.

You will lead the marketing team, build its capabilities and infrastructure, oversee performance, and ensure the function can effectively support an increasingly large portfolio of shows, products and franchises.

A core focus of the role will be advancing Glitch's capabilities in advertising, audience analytics, CRM, lifecycle marketing and loyalty. With an enormous global audience already engaging with our IP, we want to become significantly more sophisticated in how we understand, reach, grow and retain that audience.

You will work closely with our Marketing Director, who leads campaign, content and creative marketing. Together, you will ensure major launches and ongoing campaigns combine strong creative execution with effective distribution, audience targeting, measurement and continuous optimisation.

You will also be responsible for building the team, systems, processes and operating structure required for Glitch's marketing function to scale globally.

This role is ideal for a senior marketing leader who combines strong commercial and analytical instincts with an understanding of entertainment, fandom and creative marketing, and who knows how to turn ambitious marketing strategy into an exceptionally capable marketing organisation

Key Responsibilities

• Translate strategy into execution: Partner with the CMO to translate Glitch's overall marketing strategy into clear priorities, plans, capabilities and measurable outcomes across the marketing function.

• Lead the marketing function: Own the day-to-day leadership, performance and development of the marketing division, ensuring teams are aligned, appropriately resourced and executing effectively.

• Build a world-class marketing team: Design and grow the marketing organisation, identifying the roles, capabilities and leadership required as Glitch expands globally.

• Advance our advertising capability: Build and oversee a sophisticated global paid media capability across our shows, products and franchises, including channel strategy, audience targeting, experimentation, retargeting, optimisation and measurement.

• Advance our marketing analytics: Build the analytics and measurement capability required to understand audience behaviour, campaign effectiveness and marketing ROI, turning data into actionable recommendations for the CMO and broader business.

• Build our loyalty and lifecycle ecosystem: Lead the development and ongoing performance of Glitch's CRM, loyalty and lifecycle marketing capabilities, including segmentation, email, membership, rewards, personalisation, retention and win-back.

• Partner with the Marketing Director: Work closely with the Marketing Director, who leads campaign, content and creative marketing, ensuring campaigns are effectively planned, resourced, distributed, measured and optimised.

• Oversee marketing performance: Establish clear KPIs and reporting across the marketing function, identify performance opportunities and...