Marketing Analyst, New Business and M&A

About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce. We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Job Summary: Toptal is looking for a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A. The role is part of our Business Analytics Center of Excellence, where analysts are assigned to support one or more business functions. You will track paid advertising performance and translate it into metrics such as LTV and ROAS that inform budget allocation and channel strategy, from structuring the underlying data pipelines to developing the reports that help marketing and business leaders make data-driven decisions. Are you passionate about bringing rigor to how early-stage businesses measure and optimize acquisition spend from day one? If so, we encourage you to apply! This person will define the metrics that matter, measure channel and campaign performance, and develop reports that drive decisions. They will also build models, forecast outcomes, run experiments, and perform in-depth diagnostic analysis. Ultimate success goes beyond data-related activities, you’ll be delivering the “so what” that drives decisions and real business impact. It is imperative to fully understand each business (processes, objectives, organization, performance drivers, barriers), and connect the dots between paid acquisition data, marketing strategy, and financial and operational effectiveness. This role partners closely with the Business Analyst, New Businesses and the Senior Business Analyst focused on acquisitions, ensuring marketing performance insights are integrated with the broader business and revenue picture. We expect that we not only answer the question asked, but also the question that was not. This Marketing Analyst needs to build positive relationships across the organization, manage diverse stakeholders with competing and often conflicting priorities, and have a “find a way” attitude. This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English. Responsibilities: The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills. Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing decisions. Build, own, and maintain the marketing data infrastructure, from ad impression and click through lead acquisition to revenue, setting up and integrating Google Analytics, Google Ads, and other paid advertising platforms as required. Rapidly assess and integrate the marketing data of newly acquired (M&A) companies, establishing tracking, attribution, and reporting so their acquisition spend is measured with the same rigor as the rest of Toptal. Measure and diagnose paid advertising performance across channels and businesses—analyzing spend efficiency, CAC, funnel conversion, lead value, ROAS, and LTV—to guide budget allocation and channel strategy. Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are aligned with company strategy and objectives, including consistent definitions of LTV, ROAS, and payback across businesses. Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific, actionable recommendations for marketing leaders and business o...