Principal Product Manager - Simple Trading, Growth & Retention

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

The senior role focused on optimizing and growing our Simple Trading products in Europe. Act as the product expert for European retail customers and local markets. Identify local customer needs, market differences, and growth opportunities, then translate them into simple and effective product improvements. The role focuses on mainstream retail customers rather than advanced trading or derivatives. Success will be measured by local product adoption, conversion, repeat investment, retention, and sustainable growth.

What You’ll Be Doing

European Product Optimization

• Own product optimization for Simple Trading across key European markets.

• With the convergence of retail crypto into next-gen banking products, the ideal candidate will have experience in identifing local customer needs and product gaps across onboarding, fiat funding, first purchase, buy, sell, swap, portfolio management, savings/ investments and spending, withdrawals.

• Adapt product journeys to local payment methods, customer behaviours, market practices, and regulatory requirements.

• Improve existing products through customer feedback, funnel analysis, experimentation, and market-level performance data.

Simple Trading Experience

• Simplify complex crypto concepts for first-time and low-frequency retail customers.

• Improve order entry, quote presentation, pricing transparency, portfolio overview, average cost, P&L, transaction history, and asset discovery.

• Ensure the experience is intuitive and consistent across App and Web while addressing important local market differences.

Local Growth

• Own the local product funnel across onboarding, funding, activation, first purchase, repeat purchase, retention, and reactivation.

• Develop products that encourage long-term engagement, including recurring buys, auto-invest, savings plans, price alerts, round-ups, and crypto collections.

• This can also include lifestyle-esque product levers for growth, monetisation and engagement.

• Partner with growth and marketing teams on market-specific acquisition, activation, and lifecycle initiatives.

• Track and improve key metrics

Market Expertise

• Maintain a strong understanding of European retail crypto, digital banking, brokerage, payments, and savings products.

• Benchmark leading European products, particularly Revolut, Bitpanda, Bitvavo, and Trade Republic.

• Translate local customer and competitive insights into actionable product improvements.

Cross-Functional Execution

• Work with design, engineering, data, compliance, operations, marketing, and local market teams to deliver product improvements.

• Influence priorities through strong market insight, product judgement, and data without formal people-management responsibility.

What We Look For In You

Must-have

• 7+ years of product management experience in consumer fintech, crypto, digital banking, brokerage, payments, savings, or investment products.

• Strong hands-on experience building or optimizing consumer products for European markets.

• Deep understanding of European retail customers, local payment behaviours, investment habits, and market differences.

• Proven experience improving onboarding, activation, conversion, repeat usage, reten...