Senior Product Manager, Advertiser Experience

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview Instacart Ads is one of the fastest-growing and most strategically important parts of the Instacart business. Our Ads organization brings together product, engineering, data science, design, sales, and strategy to build a world-class advertising ecosystem — one that serves brands, retailers, and agencies looking to reach millions of shoppers at the point of purchase.

The Advertiser & Partner Experience (APEX) team sits at the heart of this ecosystem. We own the flows and tools that advertisers use to create, manage, optimize, and understand the value they derive from campaigns and promotions across Instacart Ads. Our scope spans Ads Manager and its APIs, advertiser-facing reporting and insights, retailer advertising products, and Carrot Ads — a growing suite of tools that enables retailers to monetize their own e-commerce sites using Instacart's ad tech, brand partnerships, and expertise.

We're looking for a Senior Product Manager to own a critical portion of the Advertiser Experience — specifically, the tools and platform capabilities that help advertisers understand the value they're getting from Instacart Ads, trust those results, and act on them. This PM will also own the core platform infrastructure that underpins all aspects of campaign creation, management, and reporting, including API, product library, user management, change history, billing, and notifications.

This role is an opportunity to own a high-impact, highly visible product surface that directly shapes how advertisers engage with and derive value from one of the industry's most exciting retail media platforms. Over time, as you demonstrate mastery of your scope, you'll have the opportunity to take on increasing strategic ownership and step into a senior PM lead role for the Advertiser Experience team as a whole.

About the Job

• Own the problem space of advertiser value measurement — defining how advertisers understand, trust, and act on the results they're seeing from Instacart Ads campaigns, and building the reporting and insights experiences that make that possible.

• Own and evolve core platform capabilities that support all stages of the advertiser journey, including API infrastructure, product library, user management, change history, billing, and notifications — ensuring these foundations are reliable, scalable, and built to support a sophisticated advertiser base.

• Serve as a primary product point of contact in external conversations with advertisers and agency partners — sharing roadmap direction, gathering strategic feedback, and helping to nurture relationships that inform product decisions and drive trust in the platform.

• Work cross-functionally across a 100+-person Ads R&D team — collaborating with engineers, data scientists, designers, and researchers — as well...