Sr. Manager, GTM Engineering

Our Mission:

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

Senior Manager, GTM Engineering

Marketing Operations | Reports to: Sr. Director, Marketing Operations | Direct reports: 1 (BDR Operations Specialist)

About the Role

6sense's Marketing Operations team builds the technical backbone behind our go-to-market motion: systems integration, campaign orchestration, and AI-assisted workflows across the marketing and BDR stack.

This role will create the AI architecture, agents, and workflows that power our agentic GTM motion.

Why this role, why now

6sense is building the intelligence engine for agentic go-to-market, and this role is central to how our own Marketing team puts that strategy into practice. What you build will run our pipeline motion and get regular visibility from leaders across the company. It's a rare chance to build agentic GTM inside the company defining it.

The Sr. Manager, GTM Engineering builds the automations, integrations, and AI agents that let Marketing scale output efficiently while increasing productivity and impact. That spans core GTM engineering (lead capture, routing, and BDR handoff), BDR prospecting automation, agentic support for content and campaign creation, and ABM personalization across Marketing.

This is a hands-on technical role with management responsibilities. You'll independently weigh tradeoffs across speed, scale, data quality, privacy, AI governance, adoption, and pipeline impact, and serve as the go-to technical voice on what's scalable and sound, turning strategy into working systems that marketers and BDRs actually use. You'll own GTM engineering priorities and delivery across Marketing and BDR teams, partnering with Marketing Operations, Revenue/Growth Marketing, Customer and Event Marketing, BDR Leadership, RevOps, and IT.

Key Responsibilities

AI Agent & Workflow Architecture

• Build agentic workflows for end-to-end campaign creation, from brief intake to first-draft assets, using Claude and comparable enterprise LLM platforms. Orchestrate agents across MCP connectors to optimize AI usage across the stack. Partner with Growth, Customer, and Event Marketing to cut manual production time on recurring campaign types, with human review in the loop.

• Automate Marketing work management. For example, create workflows that allow marketers to build campaign assets leveraging centralized context governing product positioning, use cases, personas, and marketing channel best practices.

• Build reusable patterns, templates, and playbooks so Marketing teams can adopt automations without GTM Engineering support.

GTM Systems Architecture & Integration

• Be our own best customer: Build the best-in-class use of the 6sense platform within a headless GTM architecture, using 6sense data and intelligence through external tools, APIs, and MCP.

• Build BDR prospecting automation, including signal-based account prioritization, research assembly, outreach drafting, and task automation, to increase high-quality pipeline per BDR.

• Own the BDR technology stack, including the sales engagement platform and dialer, with BDR leadership and your BDR Operations Specialist.

• Partner with BDR leaders to find productivity bottlenecks, then prioritize, ship, and measure fixes.

Governance, Experimentation & Iteration

• Embed security...