Sr Manager Marketing Tech Enablement

Job Summary The Senior Manager, Marketing Technology Enablement serves as the technical architecture authority for marketing automation and CDW's marketing technology ecosystem. The role owns platform intake, triage, and the ongoing health of the martech estate, and partners closely with IT, Data, and Security teams to ensure scalable system design, stable integrations, and a proactive roadmap for feature development.

The core of the role is platform and integration architecture: designing, implementing, and governing API-driven, cloud-native integrations across CDP, CRM, journey orchestration, analytics, and activation platforms, and leading the marketing technology team that builds and supports them.

AI is an important but supporting part of this role. As generative, predictive, and agentic capabilities expand across campaign planning, audience intelligence, content operations, personalization, and measurement, this leader ensures the data foundations, integration patterns, and guardrails are in place to use them safely, moving ideas from use case to production to measurable business impact.

What You Will Do Strategic Technical Architecture & System Design

• Define the end-to-end architecture for marketing automation, data, and AI, ensuring reliable, scalable, and secure platforms and integrations.

• Translate business needs into technical specifications, reference architectures, and solution designs.

• Own intake, triage, prioritization, and resolution for platform requests, incidents, enhancements, defects, and AI use cases.

• Partner with IT and Data teams on data models, APIs, middleware, identity resolution, and infrastructure.

• Design and govern RESTful and event-driven APIs, including authentication, versioning, rate limits, error handling, and troubleshooting.

• Evaluate martech and AI platforms for integration maturity, transparency, data residency, and adoption complexity.

Cloud, Data & Integration Architecture

• Architect cloud-native integration solutions across AWS, Azure, or equivalent platforms.

• Design scalable batch, streaming, and real-time ingestion pipelines.

• Set monitoring, logging, observability, and alerting standards across integrations, automations, and AI services.

• Ensure secure, governed handling of PII, consent, and model-related data across all data flows.

• Own the identity and audience data model across CRM, CDP, and activation platforms.

• Assess technical debt, recommend re-architecture, and manage cloud, integration, and model consumption costs.

Operational Excellence & Governance

• Maintain platform health, performance, and governance across Marketo, Salesforce Marketing Cloud, Salesforce CRM, AEP/RTCDP, Monday.com, and analytics tools.

• Ensure documentation, configurations, integrations, automations, and releases follow consistent governance and version control.

• Monitor usage, security, and stability; escalate risks proactively and maintain rollback plans for unexpected automation or AI behavior.

• Maintain system diagrams, data lineage, and API documentation as living artifacts.

• Operate AI governance across approved use, data classification, disclosure, bias review, audit trails, and automated decisioning.

• Oversee vendor technical deliverables for architecture, security, AI feature roadmaps, and model change notifications.

Enablement & Technical Leadership

• Own the feature lifecycle from requirements through prioritization, solutioning, QA, rollout, and change management.

• Maintain a roadmap aligned to marketing strategy, business needs, enterprise technology direction, and AI data readiness.

• Translate technical architecture into clear documentation and executive-ready summaries.

• Build, mentor, and develop a high-performing marketing technology team.

• Grow team AI fluency, from prompt design and evaluation to production model API workflows.

• Set priorities, capacity plans, and resource allocation.

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