VP of Global Growth
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Build a Safer World.TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.
TRM is hiring a VP of Global Growth to lead our next stage of expansion, building a global growth organization that delivers repeatable, scalable, and efficient growth.
You will own global pipeline generation across the company and the customer journey from initial awareness through to a sales-accepted opportunity. You will report directly to the Chief Revenue Officer, be a key member of our Growth Leadership Team, and lead teams across growth strategy, digital and lifecycle marketing, account-based marketing, field marketing, and marketing operations and analytics. You will establish attribution, experimentation, and funnel visibility to understand what’s working, address what isn’t, and guide TRM on where to invest to drive growth.
The impact you will have:
- Own the pipeline generation plan. Translate revenue targets into pipeline requirements by market, region, offering, and customer type. Account for conversion rates and sales cycles, agree contributions with other revenue leaders, and own the consolidated plan and response to gaps.
- Find and attack the bottlenecks. Map how accounts and buyers move from awareness to qualified opportunities, define the entry and exit criteria for each stage, and identify where progress stalls. Work with Sales to improve handoffs and use win/loss results to sharpen targeting and programs.
- Lead the full demand generation engine. Integrate demand generation, performance marketing, lifecycle, account-based marketing (ABM), field marketing, and digital into a coordinated strategy that generates qualified pipeline across global pods. Connect events, executive programs, content, and coordinated sales outreach to explicit pipeline goals.
- Build digital and lifecycle capabilities. Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation. Understand how these channels work together and where additional investment can generate qualified pipeline efficiently.
- Increase experimentation velocity. Diagnose where the growth engine underperforms, prioritize high-impact hypotheses, and establish a fast, disciplined cadence of experiments across audiences, channels, campaigns, and conversion paths. Use AI to accelerate targeting, campaign operations, content production, and analysis while maintaining quality.
- Build a stunning team and culture. Develop the existing team, recruit critical talent, and set clear responsibilities across shared capabilities and market teams. Own the budget and agency relationships, establish a disciplined operating rhythm, and use AI and automation to increase the team’s capacity and speed.
- Executive leadership: Serve as the executive voice for pipeline generation, advising the CRO, CEO, and broader leadership team on pipeline performance, investment tradeoffs, and opportunities across markets and customer segments.
What we’re looking for:
- A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles. You can explain the targets, investment decisions, conversion rates, and revenue outcomes behind your results.
- Quantitative fluency and sound judgment with imperfect data. You can build a funnel model, pressure-test attribution, evaluate acquisition economics, and design useful experiments when volumes are too small for simple A/B tests.
- A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics, and payback.
- Deep full-funnel ex...
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About TRM Labs
Learn more about TRM Labs and their company culture.
Blockchain intelligence company helping governments and financial institutions detect and investigate crypto crime.
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