VP of Partnerships, EMEA

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

The VP of Partnerships, EMEA based in the United Kingdom will be responsible for defining and executing Cresta’s partnerships strategy across the EMEA region as a senior individual contributor. This role will focus on identifying, structuring, and closing high-impact strategic partner-led deals that accelerate customer acquisition, expand Cresta’s enterprise footprint, and drive revenue growth through partner resell and co-sell motions.

This senior leader will develop deep insight into regional market dynamics and build the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners. While this role does not include formal people management, it carries significant ownership and influence, requiring close collaboration with Sales, Product, Marketing, and Customer Success teams globally.

Success will be measured by partner-sourced and partner-influenced revenue, new logo acquisition, expansion of product usage through partners, and the establishment of scalable partnership models that can be operationalized as the business grows.

Responsibilities:

Partnership Strategy & Execution

• Define and execute the EMEA partnerships strategy in alignment with Cresta’s global objectives and regional go-to-market plans

• Identify, prioritize, and secure strategic partnerships across system integrators, channel partners, BPOs, and complementary technology providers

• Develop partner value propositions, commercial frameworks, and engagement models tailored to EMEA market needs

• Establish repeatable partnership structures, playbooks, and success metrics that can scale over time

Channel & Revenue Impact

• Drive partner-sourced and partner-influenced pipeline and revenue through direct execution of partner-led deals

• Work closely with regional and global Sales teams to integrate partners into account planning, co-selling, and deal execution

• Support partners in positioning, selling, and delivering Cresta’s solutions, including joint value propositions and customer use cases

• Own and report on partner-related pipeline, deal progression, and revenue outcomes in the EMEA region

Strategic Business Development

• Personally lead high-value partnership discussions and complex commercial negotiations from inception through contract execution

• Identify new routes-to-market and market entry opportunities via partnerships in both established and emerging EMEA geographies

• Act as the primary point of contact for strategic partners in the region, managing executive-level relationships and ongoing collaboration

Cross-Functional Collaboration

• Partner closely with Product and Engineering to represent partner and market feedback, influencing roadmap and integration priorities

• Collaborate with Marketing to develop joint go-to-market initiatives, partner messaging, and demand-generation activities

• Work with Customer Succ...